Top Digital Products to Sell in Your Online Community In 2025
Discover the best digital products to monetize your online community. From courses to memberships, get proven tips & strategies that boost engagement & revenue.
Your online community can be more than just a space to gather. It can be buzzing with activity, filled with ideas, and, best of all, it can be financially thriving. If you’ve been wondering how to transform your vibrant group into a revenue-generating powerhouse, we’ve got you covered.
Selling digital products is one of the smartest ways to monetize and deepen your connection with your members. Not only do you serve them tailored solutions, but you also create ongoing opportunities to engage and add value.
This guide walks you through the top digital products to sell in your community that not only boost your income but also enhance your members’ experience.
Online Courses
Empower your members with knowledge.
Online courses are like having a digital classroom designed around your unique expertise. These can be structured as evergreen (on-demand recorded content) or cohort-based (live or scheduled sessions).
Why Online Courses Work:
People trust you as their go-to expert.
They help tackle transformation-based goals (e.g., mastering a skill, achieving fitness goals, learning professional skills).
Even in 2025 and for years to come, courses represent high-value content that members are willing to pay for.
Example - Are you a fitness coach? Offer a "30-Day Home Fitness Challenge" course. A business mentor? Provide a step-by-step “Scaling Your Business to Six Figures” program!
Pro Tip: Pair your course with a private discussion group to provide coaching and foster engagement.
Ebooks, Guides & Workbooks
Packaged knowledge for quick wins.
Everyone loves quick and actionable insights. Ebooks, guides, and workbooks are affordable, beginner-friendly products that offer instant solutions.
Why They Work:
Low-ticket, high-volume products that appeal to new members.
Perfect for guiding members toward bigger purchases later on.
Easy to bundle with high-value offers, like courses or workshops.
Example - A niche food blogger? Create a guide on "10 Unique Recipes You Can Make in 30 Minutes." If you’re a mindfulness coach, offer a workbook titled "Your Week of Calm - Daily Mindfulness Exercises."
Pro Tip: Position your guide as a freebie or low-cost lead magnet to encourage upsells rather than a high ticket item.
Templates, Toolkits & Swipe Files
Save time, avoid mistakes.
Templates and toolkits are perfect for those who need practical resources to get started quickly. These could include email scripts, design templates, or business planning tools.
Why They Work:
People love actionable, time-saving tools that solve direct problems.
Works great for community niches like coaching, freelancing, or content creation.
Example - If you run a content creator community, sell social media caption templates. For career coaches, offer cover letter and resume toolkits.
Pro Tip: Try bundling complementary templates, such as a “Social Media Growth Toolkit,” for added value.
Exclusive Content (Podcasts, Videos, Newsletters)
Because Many People Crave Insider Access
The allure of exclusivity is hard to resist. Create premium content designed just for subscribers. By gating it behind memberships or subscriptions, you not only deliver unique value but also generate recurring income.
Why It Works:
Adds a layer of excitement and VIP appeal to your community.
Positions you as a thought leader by offering behind-the-scenes insights or advanced strategies.
Example - Offer a monthly behind-the-scenes podcast for entrepreneur tips or a premium video tutorial series for aspiring photographers.
Pro Tip: Pair exclusive access with Q&A sessions to strengthen member loyalty.
Paid Memberships / Subscriptions
Build long-term relationships while earning recurring revenue.
Subscriptions are a digital entrepreneur’s dream. Offering members special perks, private content, or exclusive access keeps them engaged and invested in your community.
Why They Work:
Recurring income creates financial stability for your business.
Strong communities foster high retention rates by keeping members engaged.
Example - A language-learning coach could create a monthly membership offering practice exercises, live Q&A hours, and member-exclusive resources.
Pro Tip: Use milestones like anniversaries or seasonal themes to boost member retention.
Bonus! Bundles & Product Stacks
Because two (or more) Is always better than one if done right.
Take your digital creations and combine them into themed bundles. This not only increases perceived value but also encourages larger purchases, especially during launches, seasonal holidays, or promotions.
Why They Work:
Customers feel they’re getting way more value for their money, which is true.
Perfect for seasonal campaigns like Black Friday or community anniversaries.
Example - Bundle your "Social Media Content Calendar," "Instagram Hashtag Bank," and "Caption Templates" as a “Social Starter Pack” for budding influencers.
Pro Tip: Use limited-time offers (“only 3 days left!”) to drive urgency for bundle purchases.
Start Selling Smarter Inside Your Community
Monetizing your community isn’t about pushing products - it’s about providing value where your members need it most. Whether it’s a workbook, online course, or exclusive membership, your community serves as both a feedback loop and a built-in sales engine.
Start small. Test what resonates. Then scale your offerings over time to create a thriving product ecosystem that serves your members - and keeps them coming back for more.
With tools like Wylo, you don’t need to stress over managing tech. From selling digital products to hosting courses and building your community, you can do it all easily in your own branding.
👉 Start your free trial with Wylo now
Because when your products solve real problems, selling doesn’t feel like selling.
